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Leading Research on Motivation, Money and Health

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The Secret Of Political Persuasion

Sep 25, 2024

Discover the secret techniques politicians use to effortlessly persuade and influence voters. From emotional appeals and establishing credibility, to simplifying complex ideas and creating "us vs. them" mentalities, this in-depth article analyzes the cognitive science and linguistic strategies behind effective political communication. Understand how politicians leverage metaphor, repetition, framing, and even body language to hack your brain and win your vote. Includes insights from leading experts in cognitive linguistics and political discourse analysis.

Mastering Persuasion and Credibility - Nonverbal cues that matter most

Sep 23, 2024

Discover how nonverbal communication shapes perceptions of credibility and persuasiveness via leading scientific research. This article delves into the dimensions of pleasantness, potency, and arousal, revealing how mastering body language, tone, and vocal cues can enhance your influence. Learn from the techniques of influential figures and unlock the secrets to becoming more persuasive in your personal and professional interactions.

The Neuroscience of Habit Formation: How to Build Lasting Healthy Behaviours

Sep 22, 2024

Discover how to build lasting healthy habits using neuroscience. Learn 4 proven strategies: self-regulation, consistent tasks, rewards, and friction. Transform your behavior with brain-based techniques

Solving the riddle of what makes doomscrolling so addictive - The science of brainrot

Sep 20, 2024

Discover the hidden mechanisms behind social media addiction. Learn how algorithms exploit your brain's neurobiology, distort time perception, and keep you scrolling. Uncover strategies to break free from the digital matrix and reclaim your time

The effects of exercise on brain health and cognitive performance: a comprehensive review of current evidence

Sep 19, 2024

Explore the latest evidence on how exercise impacts brain health and cognitive performance across the lifespan. This comprehensive review examines aerobic and resistance training effects, neurobiological mechanisms, and implications for public health and clinical practice.

Japan’s Widow-maker Trade - Is this the canary in the coal-mine for the global economy?

Sep 12, 2024

Is Japan's carry trade signaling global economic tremors? Explore how this high-stakes currency strategy exploits the yen's low interest rates, potentially foreshadowing the next financial storm. Uncover the risky world where forex volatility meets economic prediction.

What Jordan Belfort can teach us about sales [Original Training Manual Included]

Sep 11, 2024

What contributed to Jordan Belfort’s rise to infamy as the wolf of wall street and how can his successes translate to modern sales?

Effect of nicotine on motivation

Aug 1, 2024

Does nicotine actually help you to focus? Placebo, or just a degenerate dopamine release tool? Every question answered!

The motivation muscle: Anterior Mid-Cingulate Cortex

Jul 29, 2024

What really is motivation? With today’s imaging technologies, motivation is no longer some abstract concept, but a real physical process that goes on in your brain